Paper & Cake is a shop specializing in printable partyware for all occasions. The former setup was a ProStores shop and a separate blog on Blogger. Abby wanted to revamp and start on a new platform with a new design. We used WordPress so Abby could easily update her store, her information and her blog in one place.
The WordPress e-commerce plugin was used to handle all the shop demands. The shop has no physical products, so fulfillment is strictly via PDFs that are emailed to the customer as soon as PayPal payment is made. All the old blog entries were also imported into WordPress. Chris tied everything together with a fresh, clean design.